Audience

Adults who remember the original Left vs. Right Twix commercial.

Insight

Many people found the “Left” and “Right” Twix campaigns to be funny in utilizing the candy’s iconic split design.

Idea

Elevate the concept by introducing a Center Twix as an April Fools promotion, which is a subversion of the Left/Right Twix rivalry that was developed a long time ago.

Instagram Posts

As the mascot of the campaign, Rachel McAdams will be reprising her role as the Queen Bee herself, Regina George from Mean Girls. She is a perfect fit for the campaign, as it symbolizes a need to stick out and lead the crowd.

Repackaging Concept

Experiential Campaign

To promote the new Center Twix, a new Center Twix factory is setup, where consumers can go see how Center Twix are made. This is made to mirror the Left and Right Twix factories in the commercials.