Audience

The target demographic of this campaign is lonely young adults who dislike Valentine’s Day. The goal is to make these people less insecure about being alone, and push the idea of loving oneself more.

Idea

Makeup can help people express themselves in finding a new look for themselves, and finding confidence in their presence. The goal is to get the audience to love their own eyes, lips, and face more.

Social Media Posts

Poster

Experiential Campaign

For Valentine’s Day, ELF will host dedicated booths in malls, with dedicated makeup experts willing to give people a makeover for Valentine’s Day. The key is to show people that they can find confidence in expressing themselves through makeup.