Audience

Gen Z Spotify users who love music and are curious to see how they can help support local artists.

Insight

Smaller artists are not happy with streaming services, as they barely rake in any revenue in streams. Most of the time, they prefer fans to buy their work through Bandcamp.

Idea

Create a campaign around supporting local artists, while also showing that Spotify is a brand that cares for its artists.

Instagram Posts

Official Playlist

Playlist specialized for underground artists in your specific region.

Experiential Campaign

Spotify will host a tour to help promote artists in different regions, with each scene getting time to shine.